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Dictionary of Vocational Psychology

Social Type

One of six types of personality proposed by John Holland in his theory of vocational personalities and work environments (Holland, 1997). The other five are Realistic, Investigative, Artistic, Enterprising, and Conventional. Social types tend to prefer manipulation of other people in order to help them, e.g., through education or therapy. They tend to dislike activities that involve systematic manipulation of machines, tools, and other materials. Thus, mechanical, manual, and technical skills are less valued. Social types perceive themselves as sociable, friendly, kind, empathetic, idealistic, helpful, responsible, understanding, warm, generous, cooperative, and patient. However, others may view them as being overly intrusive and controlling in their apparent helpfulness, as being unjustifiably positive and upbeat, and disingenuous. They often have skills in helping and understanding others and teaching. They tend to value opportunities in which they may be social, act ethically, and solve interpersonal problems.

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Updated September 4, 2005
© 2005 Andrew Carson,
all rights reserved, unless otherwise noted.