career branding, in vocational psychology dictionary

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Dictionary of Vocational Psychology

The expressions of a career brand that create feelings, opinions, and evaluations about it and generate the experience of the career brand. Whatever serves as an expression of the idea that the career brand is trying to convey is a branding signal. (For discussion of the branding signal concept, see Adamson, 2006.)

The name of the individual (remember, one may create "stage names" or aliases, or choose to use one's full name or nickname, or add professional titles or degrees).
What one wears during interviews or in photographs.
A resume, curriculum vita, or other personal summary.
A business card.
A list of accomplishments, publications, or references.
Samples of previous work product, e.g., publications, patents, a portfolio of artwork.
A personal or business website.
A blog.
Postings onto MySpace, Facebook, or Twitter.
A formal business plan.
One's cubicle at one's job.
Your behavior at work or at play.
Your telephone voice.
Your smile and handshake.
Anything that leads someone to feel something about one's career brand.