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A number of plants produce chemicals that serve as stimulants; in such natural form, the stimulants are generally (but not always) milder and less risky than refined extractions of the chemicals. For example, coca leaves as traditionally chewed by native peoples of Columbia, Peru, and Bolivia are relatively harmless, while their derivative, cocaine, can be addictive and dangerous (Weil and Rosen, 1983). The region continues to be the only source of coca leaves. The medical community touted cocaine in the late nineteenth century as a powerful local anaesthetic. Sigmund Freud, for example, became an avid user of cocaine. Growing awareness of its addictive properties then resulted in its use being highly restricted to only a few medical procedures, and its popularity as an illegal drug has continued over the years, where its high cost coupled with high demand has provided enormous profits to successful smugglers and dealers. Snorting cocaine (as a powder through the nose), and other variations of delivering the drug in concentrated doses (injections or smoking) provides a "rush" of intense stimulation. In its various forms, cocaine is reportedly used by two million individuals in the United States (Frohberg & Herting, 1999). This rush probably accounts for its special to individuals high in personality traits associated with thrill-seeking. However, one cannot discount the possibility that, because of its high price tag, it has acquired by association a "brand" that conveys success, wealth, and being a "high-rolling" player. At any rate, at various times in recent years it has (reportedly) been an illegal drug of choice among various occupational groups that earn a great deal of money, do not eschew risk, and who have a reputation for putting in long hours: investment bankers, entertainment industry professionals, wealthy professional athletes, young dotcom startup executives, and other hip urban professionals. Links: Essays
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